Differentiate your firm
Get better opportunities
Control your growth
How many clients does unclear messaging cost your practice?
Put off meeting with you
In other words, a lack of clarity could be costing your practice the new relationships it needs to grow.
Get more decision makers paying attention to you.
Fill Your Pipeline
Sell With Confidence
Attract more prospects from outside your network.
Hi, I’m Jeff and I’m here to make you sound good.
I know how hard it can be to stand out in a noisy consulting market. Fortunately, in my 10+ years helping consultants communicate their value, I’ve found that everyone has an angle. Together we can find yours. Then we’ll turn it into messaging and collateral that makes decision makers sit up and listen.
Mike Davidson, Managing Director
Alvarez & Marsal
Jim Freeley, [Former Director]
Andrew Farrell, Managing Director
Your consulting firm can become the obvious choice.
- Brand Message Blueprint
- Two-line elevator pitch
- Ready-to-send sell sheet (2-page PDF) built with your Message Blueprint
- Ready-to-publish web site (2 pages)
- Ready-to-publish warm lead generator
- One 7-part nurture email sequence
- Three client transformation stories
Includes Essentials & Pro Funnel plus:
- Ready-to-publish web site
(total 4 pages)
- Ready-to-publish hot lead generator
- Ready-to-publish explainer video
- One 7-part sales email sequence
At Thoughtcraft, we know you want to be the consulting firm decision makers call first. To be that firm, the value of working with you must be crystal clear.
Yet, it’s not.
Sure, you know why your prospects should become your clients. But putting that into words is tough.
And what comes out just doesn’t communicate your value.
Which means your message doesn’t click with the people you can help, and getting their attention feels impossible.
We believe your prospects deserve to work with you. And unclear messaging shouldn’t get in the way.
That’s why, for more than a decade, we’ve used a simple, 7-step process to make consultants’ value clear and compelling.
What follows is more attention from their prospects. More qualified meetings on their calendars. More control over their growth.
Here’s how your firm can experience that too:
1. Schedule a call to tell me about your goals. We may be a fit to work together, we may not. Either way, I’ll suggest next steps.
2. If we are a fit, we’ll clarify your message together. Then my team and I will turn it into collateral that attracts clients.
3. Then command more attention in your market, expand your relationships and consistently grow your practice.
If your firm is ready to stand out, schedule a call now.
In the meantime, download 5 Keys To Standing Out In Today’s Consulting Market.
Stop fighting for your prospect’s attention. Start becoming their obvious choice.
Examples of work
Marketing Funnel + Content
An innovation community for supply chain leaders needed to clarify its marketing and content strategy. We worked with them to create content and collateral the Managing Partner called “f***ing great.”
A consulting firm had a new service offering, but struggled to articulate the value to new clients. I captured the most important benefits in a 12-page leave behind for executive prospects. The clients’ CEO took one look at it and said: “This is like finding a frosty Coke in the desert.
An investment research firm wanted to update and clarify their marketing message. We started with a sell sheet which we then expanded into their website. The first time the Managing Partner tested the only copy of his collateral with a prospect, he said he had a hard time getting it back.
A strategy execution consultancy needed to schedule more meetings with prospective clients. I developed a message strategy, wrote a series of letters, sent them out to their mailing list and sales appointments went up 9%.
An executive peer group exclusively for CEOs needed to attract high-quality members fast. After reading the publication created, the CEO of a national grocery chain–someone the client had been after for months–called up and said: “I can see the value. How do I join?”
Marketing Funnel + Collateral
An advisory firm needed to attract C-level execs to its new ERP selection service. We created message strategy, sell sheet, Website and warm lead generator. Once complete, the Managing Partner said: “I’ve got more for you to do.”
A financial regulations consultant wanted to demonstrate his unique ability to help mega-banks comply with new federal rules. I created a white paper he said was instrumental in helping him charge way above-average fees.
5 Keys To Standing Out In
Today’s Consulting Market
Use this simple, 6,000+ year-old method to set your firm apart.
Consultants Call Us When…
They are ready to launch a new firm
Schedule A Call
Schedule a call to tell us about your goals. We may be a fit to work together, we may not. Either way, we’ll recommend your best next step.