Be the consultants
they call first.

Become the obvious choice with a consulting firm messaging strategy, marketing collateral, and thought leadership that attracts exactly the right clients to grow your practice.

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5 Keys to Standing Out

Differentiate

your firm

Attract

more clients

Accelerate

your growth

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Your competitors love your messaging.

Because when your value proposition is unclear, your competitors win by default.

Let’s make them hate it.

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Stand out with a message your ideal clients can’t ignore

Growing your practice gets much easier when the value of working with you is crystal clear.

Command Interest

Get more decision makers paying attention to you.

Fill Your Pipeline

Book more conversations with qualified prospects.

Sell With Confidence

Know what to say and how to say it every time.

Expand Relationships

Attract more prospects from outside your network.

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Hi, I’m Jeff. I’m here to make your consulting firm the obvious choice.

I know how hard it can be to stand out in a noisy consulting market. Fortunately, every firm has an ‘X’ factor no one else can claim. Together we’ll find yours and turn it into messaging that makes ideal clients sit up and listen.

Why work with Thoughtcraft?

15+ years working exclusively with consulting firms.
Dozens of happy clients.
Methods proven and refined by experience.
Receive assets that deliver tangible results.

Thank you for crafting a message that resonated so well with our audience. The process was so smooth and we couldn’t have done it without you.

Mike Davidson, Managing Director
Alvarez & Marsal

Working with Thoughtcraft was the first critical step to two acquisition offers within 12 months. A million times over, thank you!

Severin Garanzuay
Owner, Garanzuay Consulting

Two ideal Fortune 50 prospects reached out for meetings within 30 days because of our
new messaging.

Danielle Tenconi
CMO, McChrystal Group

The thought leadership strategy worked! Every hand was up to get it.

Molly McPherson
CEO, Crisis & Reputation Strategist
Molly & Co

Jeff challenged me to think deeply about who I was serving and how I could best help; something I found AI just cannot do. I do not hesitate to recommend him.

Charlie Cannon
Speaker, Author, Individual + Team Performance Consultant
charliecannon.com

Jeff helped us launch our software product with messaging and collateral that was all spot on. We were lucky to have him!

Jim Freeley, [Former Director]
Palladium Group

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Your consulting firm can be the obvious choice.

Here’s how:

Schedule A Call

Schedule a call to tell me about where you are and where you want to be.

Nail Your Message

We’ll clarify your consulting firm’s unique value proposition, then turn it into messaging that attracts ideal clients.

Grow With Confidence

Look forward to sharing a message that differentiates your consulting firm and accelerates its growth.

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Let’s clarify your consulting firm’s message
and put it to work.

(No heavy lifting required.)

THOUGHTCRAFT SERVICES

Strategy

We’ll crystallize why ideal clients should choose your consulting firm so they can’t ignore you.

Consulting Firm Messaging Strategy
Value Proposition Development
Consulting Firm Brand Positioning

Marketing

We’ll make your message pay by deploying it in the market with precision and distinction

Consulting Firm Marketing Strategy
Consulting Firm Marketing Collateral
Consulting Firm Lead Management

Thought Leadership

We’ll develop content that grows your audience of decision makers, your brand, and your bottom line

Consulting Firm Thought Leadership Development
Consulting Firm Thought Leadership Strategy
Consulting Firm Thought Leadership Content Creation

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Be the obvious choice.

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To be the consulting firm decision makers call first, the value of working with you must be crystal clear.

But putting that into words can be tough.

Too often, what comes out just doesn’t communicate your value, which makes getting the attention of who you can help feel impossible.

We believe your consulting firm’s ideal prospects deserve to work with you, and unclear messaging shouldn’t get in the way.

That’s why, for more than 15 years, we’ve used a simple, yet powerful process to craft messaging that makes our consulting firm clients the obvious choice.

What follows is more attention from their ideal prospects, more clients, and more growth.

If your consulting firm is ready to stand out, schedule a call with us now, then download 5 Keys to Standing out in Today’s Consulting Market.

Stop fighting for your prospect’s attention.

Become their obvious choice.

Examples of work

The Visibility Council

Marketing Funnel + Content

An innovation community for supply chain leaders needed to clarify its marketing and content strategy. We worked with them to create content and collateral the Managing Partner called “f***ing great.”

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Alvarez & Marsal

Brochure

A consulting firm had a new service offering, but struggled to articulate the value to new clients. I captured the most important benefits in a 12-page leave behind for executive prospects. The clients’ CEO took one look at it and said: “This is like finding a frosty Coke in the desert.

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Sconset Advisors

Website + Collateral

An investment research firm wanted to update and clarify their marketing message. We started with a sell sheet which we then expanded into their website. The first time the Managing Partner tested the only copy of his collateral with a prospect, he said he had a hard time getting it back.

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Balanced Scorecard Collaborative

Business Development Campaign

A strategy execution consultancy needed to schedule more meetings with prospective clients. I developed a message strategy, wrote a series of letters, sent them out to their mailing list and sales appointments went up 9%.

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World 50

Custom Publications

An executive peer group exclusively for CEOs needed to attract high-quality members fast. After reading the publication created, the CEO of a national grocery chain–someone the client had been after for months–called up and said: “I can see the value. How do I join?”

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Vertex Advisors

Marketing Funnel + Collateral

An advisory firm needed to attract C-level execs to its new ERP selection service. We created message strategy, sell sheet, Website and warm lead generator. Once complete, the Managing Partner said: “I’ve got more for you to do.”

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Alvarez & Marsal

White Paper

A financial regulations consultant wanted to demonstrate his unique ability to help mega-banks comply with new federal rules. I created a white paper he said was instrumental in helping him charge way above-average fees.

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