Be the consultants
they call first.

Make your value clear and compelling.

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The 5 Keys to Standing Out

Differentiate your firm

Get better opportunities

Control your growth

How many clients does unclear messaging cost your practice?

When it’s hard for potential clients to understand why they should work with you, it’s easy for them to:

Put off meeting with you

Toss your collateral

Forget who you are

Hire your competitors

In other words, a lack of clarity could be costing your practice the new relationships it needs to grow.

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Stand out with a message they can’t ignore.

Growing your practice gets much easier when the value of working with you is crystal clear.

Command Interest

Get more decision makers paying attention to you.

Fill Your Pipeline

Book more conversations with qualified prospects.

Sell With Confidence

Know what to say and how to say it every time.

Expand Relationships

Attract more prospects from outside your network.

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Hi, I’m Jeff and I’m here to make you sound good.

I know how hard it can be to stand out in a noisy consulting market. Fortunately, in my 10+ years helping consultants communicate their value, I’ve found that everyone has an angle. Together we can find yours. Then we’ll turn it into messaging and collateral that makes decision makers sit up and listen.

Thank you for crafting a message that resonated so well with our audience. The process was so smooth and we couldn’t have done it without you.

Mike Davidson, Managing Director
Alvarez & Marsal

Jeff helped us launch our software product with messaging and collateral that was all spot on. We were lucky to have him!

Jim Freeley, [Former Director]
Palladium Group

Jeff quickly grasps novel and complex concepts, yet takes his time to understand what’s needed and gets to the core issues. I unhesitatingly recommend Jeff.

Andrew Farrell, Managing Director
Sconset Advisors

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Your consulting firm can become the obvious choice.

Here’s how:

Reach Out

Schedule a call to tell me your goals. We may be a fit to work together, we may not. Either way, I’ll suggest next steps.

Sound Good

If we are a fit, we’ll clarify your message together. Then my team and I will turn it into collateral that attracts clients.

Stand Out

Command more attention in your market, expand your relationships and consistently grow your practice.

Schedule a call

Services

Let’s clarify your message and put it to work.

Essentials

Includes:

Brand Message Blueprint
Two-line elevator pitch
Ready-to-send sell sheet (2-page PDF) built with your Message Blueprint

Starts at $5,000

Pro Funnel

Includes Essentials plus:

Ready-to-publish web site (2 pages)
Ready-to-publish warm lead generator
One 7-part nurture email sequence
Three client transformation stories

Starts at $20,000

Expert Funnel

Includes Essentials & Pro Funnel plus:

Ready-to-publish web site
(total 4 pages)
Ready-to-publish hot lead generator
Ready-to-publish explainer video
One 7-part sales email sequence

Starts at $30,000

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OUR HAPPY CLIENTS INCLUDE:

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Be the obvious choice.

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At Thoughtcraft, we know you want to be the consulting firm decision makers call first. To be that firm, the value of working with you must be crystal clear.

Yet, it’s not.

Sure, you know why your prospects should become your clients. But putting that into words is tough.

And what comes out just doesn’t communicate your value.

Which means your message doesn’t click with the people you can help, and getting their attention feels impossible.

We believe your prospects deserve to work with you. And unclear messaging shouldn’t get in the way.

That’s why, for more than a decade, we’ve used a simple, 7-step process to make consultants’ value clear and compelling.

What follows is more attention from their prospects. More qualified meetings on their calendars. More control over their growth.

Here’s how your firm can experience that too:

1. Schedule a call to tell me about your goals. We may be a fit to work together, we may not. Either way, I’ll suggest next steps.

2. If we are a fit, we’ll clarify your message together. Then my team and I will turn it into collateral that attracts clients.

3. Then command more attention in your market, expand your relationships and consistently grow your practice.

If your firm is ready to stand out, schedule a call now.

In the meantime, download 5 Keys To Standing Out In Today’s Consulting Market.

Stop fighting for your prospect’s attention. Start becoming their obvious choice.

Examples of work

The Visibility Council

Marketing Funnel + Content

An innovation community for supply chain leaders needed to clarify its marketing and content strategy. We worked with them to create content and collateral the Managing Partner called “f***ing great.”

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Alvarez & Marsal

Brochure

A consulting firm had a new service offering, but struggled to articulate the value to new clients. I captured the most important benefits in a 12-page leave behind for executive prospects. The clients’ CEO took one look at it and said: “This is like finding a frosty Coke in the desert.

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Sconset Advisors

Website + Collateral

An investment research firm wanted to update and clarify their marketing message. We started with a sell sheet which we then expanded into their website. The first time the Managing Partner tested the only copy of his collateral with a prospect, he said he had a hard time getting it back.

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Balanced Scorecard Collaborative

Business Development Campaign

A strategy execution consultancy needed to schedule more meetings with prospective clients. I developed a message strategy, wrote a series of letters, sent them out to their mailing list and sales appointments went up 9%.

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World 50

Custom Publications

An executive peer group exclusively for CEOs needed to attract high-quality members fast. After reading the publication created, the CEO of a national grocery chain–someone the client had been after for months–called up and said: “I can see the value. How do I join?”

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Vertex Advisors

Marketing Funnel + Collateral

An advisory firm needed to attract C-level execs to its new ERP selection service. We created message strategy, sell sheet, Website and warm lead generator. Once complete, the Managing Partner said: “I’ve got more for you to do.”

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Alvarez & Marsal

White Paper

A financial regulations consultant wanted to demonstrate his unique ability to help mega-banks comply with new federal rules. I created a white paper he said was instrumental in helping him charge way above-average fees.

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